SOCIAL MEDIA MANAGER
Implementing new channels of social media with supervision and responsibility for the day-to-day operations of the company with regards to “The Rifleman, The Original Series”. Streamlining creative content, seasonal campaigns and promotions to expand relevance of the brand. Organizing a central digital imagery database and building media calendars by coordinating with Art Director.
DIGITAL PROJECT MANAGER
Produces web content for American Apparel online in 12 regions worldwide with a focus on Brazil. Shepherds development and implementation of creative content, seasonal campaigns and promotions to expand sales via effective e-commerce strategy, directly collaborating with the marketing team and the web director. Coordinates heavily with company photographers and curates online imagery, including homepage sliders, kickers, headers, department pages, and look books. Communicates across functions with Creative, Marketing, Design, Production, Forecasting, Allocation, Online Merchandising, and Customer Service, ensuring procedures are followed and deadlines are met. Reports daily, using Google Analytics and Exact Target, and utilizes JIRA to organize daily projects management.
Specializing in mobile optimization. Primarily responsible for transferring full sites to mobile. Tailoring logos, web pages, buttons, and all digital assets. Researching brand identities and creating pitch sites for potential clients. Finalized any changes to site layouts. Acted as a primary advisor to design regarding mobile sites.
Labored with intensive process oriented art piece. Contributed to researching conceptual projects, overseeing exhibition and managing events. Advise on all matters, sharing ideas on best practices with particular emphasis on technology and art.
VIDEO PRODUCER ASSISTANT
Capture video and sound of various music videos. Contributed to filming a MTV pilot. Advised on several project location, lighting and style. Edited and archived footage.
Planning and managing all marketing practices. Consistently advising digital assets for a growing brand in the vintage apparel market.
clear ideas of success
Los Angeles, California
February 2016 - Present
Los Angeles, California
October 2014 - March 2015
February 2012 - June 2014
January 2011 - June 2014
September 2011 - December 2011
September 2014 - Present